If your online business venture requires more than a website designer to create a simple static HTML website that doesn’t change very often, then you probably need to have a web application installed or developed for you.
My primary web application development platform is ColdFusion and Microsoft SQL Server, but I also work with PHP and MySQL. If needed, I can also write applications with classic ASP and ASP.Net. The platform chosen is not so important as the goals of the project and ultimately, a return on investment.
With over 10 years of experience in the internet industry, I have worked with a lot of web development technologies and can give you the pros and cons of each. But before I even begin to talk about what technologies should be used in the development of a website, I take my clients through the usual software lifecycle development steps. My Project Methodology discussion illustrates the typical approach to planning a website. I encourage all my prospective clients to read it thoroughly so that they’ll understand how I typically approach any web development project.
When considering what technologies are needed to accomplish the goals of your project, I do some research to figure out whether there are any application service providers aka (ASP’s) that may meet your needs, any open source software (OSS) that might suffice, whether any commercial “off the shelf” packages would do the job, or whether it’s necessary to develop a fully customized web application. It makes no sense to put more money into the infrastructure of your website than you expect to receive in return! Additionally, you may not have a clear projection of where your online business venture will be in a year or more. I can help you develop goals in terms of traffic levels and sales conversions to help you with these projections.
When you’re experimenting with a new onlne business, such as an e-commerce website a lot of times it’s good to take “baby steps”. By developing a plan up front to migrate from an ASP, OSS or commercial solution to a custom solution, you can allocate just enough resources now to kick start your business. When you’ve reached critical mass you’ll already have a migration plan to suit your future business needs.
As the owner of several online businesses and co-founder of many more, I understand what it takes to get the most return possible on your investment of time, money, and human resources. But don’t take my word for it! Read about what other people have said about my work.